Tastes like more.
Thirty years making snacks in Monterrey for the traditional retail channel. The one on your corner store shelf, the one shopkeepers reorder because it moves, the one that has tasted the same for as long as you can remember. Northern by birth and by flavor.
Since 1993
Five categories, one brand
Each category has its own thing. All of them share the same thing: thirty years of knowing how to make snacks.
Neither corporate nor improvised
There are giant brands that do not know your store and tiny brands that let you down. We sit in between.
- 01
It moves
Shopkeepers do not reorder because something looks nice. They reorder because it sells. Wates sells.
- 02
It delivers
Thirty years without failing on the shelf. Not on supply, not on flavor.
- 03
It costs what it should
Real quality at a fair price. Enough margin for the shopkeeper, right price for the customer.
- 04
It always tastes the same
The same bag in January and in September. No surprises.
If you run a store, read this
Wates lives off the traditional channel. If you sell snacks in your store, grocery or point of sale, we can supply you directly or connect you with the distributor covering your area.
I want to stock Wates- 30+Years in market
- 5Snack categories
- 100%In-house production
From Monterrey, not brought in
Wates is the brand of Friconsel, our own plant in Guadalupe, Nuevo León, making snacks since December 1993. We do not outsource: what you buy came off our own line, two hours from the border. That is why it tastes the way snacks from up here taste.
Visit FriconselGuadalupe, Nuevo León, Mexico
Own plant · In-house production · Five active lines
Hungry yet?
Find Wates at your trusted store or ask us about the distributor in your area.